![artificial academy 2 lag performance artificial academy 2 lag performance](https://vhx.imgix.net/evansperformanceacademy/assets/2b0f9780-d849-4976-b195-56c0e533f8ed-83a41b6c.png)
Native advertising works because it allows your sponsored content to live seamlessly beside other kinds of organic content. Native ads are also popular on ecommerce sites - you may have seen them on Facebook Marketplace, for instance. For example, sponsored videos might appear in the “Watch Next” section of a YouTube page. Native advertising takes advantage of the natural appearance of a web page or site to promote sponsored content. Though display ads are slowly losing their appeal due to the increasing popularity of ad blockers and what experts call banner blindness, many companies are still finding success with display ads that utilize interactive content, videos, and engaging graphic design. These ads appear on the side of your Facebook newsfeed, or at the top or bottom of that news web page you just visited. If you’ve been online, you’ve probably seen plenty of display ads recently. What channels work best when it comes to performance marketing? There are five types of performance marketing that agencies and advertisers use to drive traffic: 1. With this structure, advertisers pay when consumers complete a specific action (which could include making a sale, sharing their contact information, visiting your blog, etc.). Cost Per Acquisition (CPA)Ĭost per acquisition is similar to CPL and CPS but is more general. CPL generates leads, so you can follow up with customers and drive sales. Much like cost per sale, with CPL you pay when someone signs up for something, like an email newsletter or webinar. This system is also commonly used in affiliate marketing. With CPS, you only pay when you make a sale that was driven by an ad. With CPM, you pay for every thousand views (so if 25,000 people view your ad, for example, you’d pay your base rate times 25). Impressions are essentially views of your ad. This is a good way to drive traffic to your site.
![artificial academy 2 lag performance artificial academy 2 lag performance](https://images-na.ssl-images-amazon.com/images/I/51vBE0CP4PL._SX313_BO1,204,203,200_.jpg)
Cost Per Click (CPC)Īdvertisers pay based on the number of times their ad is clicked on. There are a few different ways to pay when it comes to performance marketing: 1. How Performance Marketing WorksĪdvertisers put their ads on a given channel (see more on top performance marketing channels below), and then pay based on how that ad performs. Instead of paying for an advertisement in the traditional way, these advertisers pay based on how well their ad performs, by measuring number of clicks, impressions, shares, or sales. Performance marketing works when advertisers connect with either agencies or publishers to design and place advertisements for their company on any number of performance marketing channels - social media, search engines, videos, embedded web content, and more.
![artificial academy 2 lag performance artificial academy 2 lag performance](https://images-na.ssl-images-amazon.com/images/I/51np3V-lYdL._SX373_BO1,204,203,200_.jpg)
In other words, it is performance-based marketing. Performance marketing refers to a form of digital marketing in which brands only pay marketing service providers after their business objectives have been met or when specific actions have been taken, such as a click, sale, or lead. It’s ideal for companies that are looking to reach their audience at scale, because payment is based on how users interact with the content. Performance marketing is a digital marketing strategy that’s driven by results.